FINAL MAJOR PROJECT

A blog by Misli Akdag to be submitted alongside the Final Major project in year 2 of the FdA Fashion Marketing Promotion course.

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‘5’ by Chanel, featuring Audrey Tatou

I am looking into luxurious/expensive fragrance commercials. Although my product is not a fragrance, I am interested in the way in which brands use a television commercial as a way to express brand identity, rather than simply to sell a product. The commercial is used as a platform for the brand to express their own creativity.