‘Ghost’ by Alexander McQueen for Puma.
As the brand have never released any television commercials, there is little film material I can look to for inspiration. The above video was created for the McQueen for Puma range in 2005. The brand often draws inspiration from nature and the natural world so I hope to continue this theme with my television commercial. I like the way the ideas of space and time are used in the above video, through slow motion and interesting camera angles. I also like the way water is used, but frozen mid-air; to fill the empty space.
